Trapped in luxurious, Halston slid down the slippery slope from J.C. Penney to baggage, sun shades, bedsheets, no matter till, lastly, it was taken from him totally, because of a mix of company takeovers, unhealthy habits and one main misunderstanding: his perception that the title and the designer couldn’t be parted.
He was, in fact, improper — as a lot of different designers have discovered since then. As together with his garments, Halston was forward of the sport when he went company. Even his errors bought repeated.
Indeed, a short and incomplete record of designers who adopted Halston and likewise misplaced management of their trademark contains Hervé Léger, who tried an unsuccessful comeback as Hervé Leroux; Roland Mouret, who briefly grew to become RM2 earlier than lastly shopping for again his trademark; and John Galliano, who at present designs for Maison Margiela whereas one other man creates John Galliano. (Martin Margiela, the founding father of Maison Margiela, is himself puttering round in Belgium.)
Today each designer is anticipated to have a number of model extensions; limited-edition collaborations with mass manufacturers are a prized commodity; and the conglomeratization of trend is taken with no consideration — at the least by those that aspire to any form of world scale.
The inconceivable alternative that confronted Halston and led to his downfall (or at the least facilitated it) is identical one that also faces most designers. If they wish to get huge and compete, they want a backer — be a part of a giant trend group, be part of one other form of conglomerate, go along with non-public fairness or danger being a person’s plaything.
The sacrifice is independence, management and, typically, the power to say no. If they’re completely satisfied staying small and artisanal, they will do it their manner, however they don’t have the identical affect or alternatives.