Vi (Vodafone Idea) on Monday introduced its partnership with Hungama Digital Media Entertainment to launch its premium video on demand (PVoD) service on the Vi Movies and TV app. With the brand new tie up, Vi subscribers will be capable of lease a film for 48 hours. The Vi Movies and TV app additionally comes with the choice to solid motion pictures to a big display screen. This signifies that aside from watching motion pictures underneath the pay-per-view mannequin on smartphones, Vi clients can watch their favorite titles on their TVs.
As a results of the newest improvement, telecom subscribers on the Vi community will get entry to over 380 film titles. These embrace one of the vital well-liked sci-fi motion pictures of 2020, Tenet, that obtained released in theatres globally in August and arrived in India in December.
In addition to extremely acclaimed English titles, the PVoD service provided by Vi and Hungama will convey motion pictures in three Indian languages, specifically Hindi, Tamil, and Telugu. Tenet — together with different well-liked motion pictures of 2020 — will probably be obtainable at Rs. 120 for 48 hours. However, different motion pictures will probably be obtainable at Rs. 60.
The PVoD mannequin will probably be obtainable alongside the prevailing leisure choices featured on the Vi Movies and TV app. However, these choices, in contrast to the newest mannequin, can be found at no cost as per the recharge packs or postpaid plans opted by Vi clients.
“With the opening of the economy and entertainment business, new content consumption models are emerging that allow users to watch single content for a specific price. Our innovative and partnership led content strategy has helped us adopt a telco-first approach for content monetisation in this hugely untapped market,” mentioned Vi CMO Avneesh Khosla in a ready assertion. “We look forward to working with like-minded partners like Hungama Digital, to grow this segment.”
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