Vaio is making a comeback in India on January 15. The new Vaio laptops will probably be obtainable for buy within the nation by way of Flipkart. The model had as soon as gained recognition within the Indian marketplace for its modern and vibrant laptops, although it silently exited the nation just a few years again. Hong Kong-based Nexsto Company, which additionally sells Avita laptops in India and international markets, is reviving the Vaio model by way of a license settlement with Japan’s Vaio Corporation. It is already manufacturing, promoting, advertising, and serving Vaio laptops in Hong Kong, Macau, Malaysia, Singapore, Taiwan, and the Middle East.
The Vaio laptops getting into the Indian market are claimed to be “premium, intelligently-crafted” and ship “exceptional” high quality. However, the model hasn’t revealed the specs or options of its new fashions.
“We are looking forward to becoming the top choice for laptop buyers across the country,” mentioned Seema Bhatnagar, Regional Business Director, South Asia, Vaio, in a press assertion saying the model’s comeback.
Flipkart has created a microsite to tease the launch of the brand new Vaio laptops within the nation. The microsite provides us a sneak peek on the design of the upcoming vary and means that the laptops can have a light-weight construct.
Back in 1996, Sony launched Vaio as its PC subsidiary. It attracted shoppers with its skinny fashions at a time when the market was filled with cumbersome and thick laptops. The model additionally received recognition for its 2-in-1 and hybrid models. However, Sony discovered it exhausting to outlive within the PC market and eventually sold the brand to the funding agency, Japan Industrial Partners, in February 2014. That transfer took Vaio away from India and international markets.
Vaio’s launch comes amid a rising laptop computer market within the nation as a result of COVID-19 pandemic that has made working from residence a necessity. According to a current report by International Data Corporation (IDC), the PC market within the nation saw a 9.2 percent year-over-year (YoY) growth within the third quarter of 2020. The market is dominated by conventional gamers together with HP, Lenovo, and Dell for a while, although new entrants like Xiaomi are expanding their lineups to search out new Indian shoppers.
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