Most of the most important pop music success tales of the final yr — loosely the quarantine period within the United States — owe no less than a few of their success to TikTok, the social video app that’s grow to be essentially the most seamless and efficient promotional mechanism within the music enterprise.
It can also be necessitating adjustments in how songs get made. In some instances, performers are attempting out concepts on the platform to see in the event that they catch on. In different instances, main labels are signing new artists with all of a sudden viral hits and including superstars to remixes in hopes of boosting their profile.
On this week’s episode, a dialog about how TikTok has reshaped pop in the course of the first yr of the coronavirus pandemic, how report labels are grappling with unpredictable virality and the way songwriters are utilizing it as a clearinghouse for tough drafts.