Those blocks are sometimes brimming with voters; Paramount Pictures is there, as is Raleigh Studios, the place Netflix rents manufacturing house. With most individuals in Los Angeles nonetheless holed up at house, nonetheless, the thoroughfare was eerily quiet final Monday at 5:30 p.m. Actual crickets had been chirping at Paramount’s closed Bronson Gate, which bore an indication studying, “Per government direction, access to the studio is now restricted.”
Comical at greatest, absurd at worst?
“The public must be so confused,” Ms. Stone mentioned.
None of the studios or streaming companies angling for awards would remark for this text. Campaigning, whereas commonplace, stays a taboo topic. No movie firm needs to look as whether it is attempting to control voters.
It is straightforward to know the place they’re coming from, although.
“Like a political campaign, you have to crest at the right moment,” mentioned Paul Hardart, director of the leisure, media and know-how program at New York University’s Stern School of Business. “You need the maximum exposure at that time. And that’s a hard thing to do. How do you become top of mind at the right time?”
So the swag should go on.
As a part of its promotional effort for “Nomadland,” about an impoverished van dweller, Searchlight Pictures despatched a certain copy of the screenplay to awards voters. The Hollywood press corps obtained “Nomadland” wine glasses, a “Nomadland” license plate, “Nomadland” keychains, a “Nomadland” T-shirt and a 5-by-2-foot “Nomadland” windshield sunshade.
To rejoice the movie’s Feb. 18 digital premiere, Searchlight teamed with native small companies to have a “curated concessions crate” delivered to the houses of invitees. It included artisanal beef jerky, wild berry jam, oranges, pears, dried apricots, dill pickle slices, banana bread, salami (“humanely raised”) and a canister of goodies.