Snap, proprietor of picture messaging app Snapchat, is introducing a brand new function to assist notable Snapchat personalities earn cash and can be creating new augmented actuality glasses.
The Santa Monica, California-based firm mentioned on Thursday it would introduce a brand new model of its Spectacles glasses, the primary to function augmented actuality, as a part of a push to create methods for customers to work together with their setting.
The plans, introduced at Snap’s annual Partner Summit for app developer and model companions, are geared toward serving to the corporate compete for extra utilization in a crowded social media panorama, as opponents like YouTube, Instagram, and TikTok launch new options to court docket content material creators.
Snap has paid $1 million (roughly Rs. 7.three crores) per day collectively to customers who submit short-form movies to its function referred to as Spotlight since launching it in November. A Snap spokeswoman mentioned on Thursday the corporate will now not decide to paying $1 million (roughly Rs. 7.three crores) per day, and as a substitute pays “millions per month.”
The shift on funds comes as Snap and different social media platforms search for methods to construct extra sustainable options to assist influencers to earn cash, reminiscent of by means of items and suggestions from followers.
Spotlight video creators have earned greater than $130 million (roughly Rs. 950 crores) since November, Snap mentioned.
The firm mentioned it would introduce a digicam function referred to as Screenshop, which, for instance, will let customers take a photograph of an outfit they see, after which obtain garments suggestions from manufacturers to recreate the look.
The new model of the Spectacles glasses won’t be bought to the general public. They are geared toward artists and builders who need to construct augmented actuality experiences on Snapchat.
© Thomson Reuters 2021