Here’s Cook’s e mail in full:
On April 1, 1976, an organization was fashioned in Cupertino to create transformative merchandise that redefine what know-how can obtain and make individuals’s lives higher within the course of. Forty-five years later, we mark this event by rededicating ourselves to that mission — and to protecting it alive for a very long time to come back — moderately than to recollect it fondly as one thing previous.
While some issues about Apple have modified over these a few years, the vital issues have not. From the
chip to 5G iPhones, from iPads that change the face of training and productiveness to a Watch that may look out on your well being, to the perfect Software and Services that deliver all of them to life, we’ve got by no means stopped setting the tempo that others attempt to match. What I can let you know with intestine certainty is that there has by no means been a second of such nice potential as this one, nor have we ever had so gifted and devoted a staff. That should not make us relaxation straightforward. Great potential obligates nice individuals to satisfy it.
I do know this previous 12 months has examined every of us in ways in which we by no means imagined. It’s requested all of us to adapt, it is added complexity to our work and it has demanded extra resolve and dedication in areas of our lives that reach nicely past our work. But I additionally know that what we’ve got every achieved throughout this time ought to make us enormously proud. Through a once-in-a-generation problem, the issues we make, and the methods during which we make them, have revealed profound and sturdy new sources of worth to the individuals who love and depend on them. And, on many fronts, we all know even brighter days are forward.
In an e mail like this one, to mark a a lot earlier anniversary shortly after I joined Apple, Steve mentioned, “it’s been an amazing journey so far, yet we have barely begun.” Still true. Remember that none of us will likely be right here for the top of the story, nevertheless it’s on all of us to verify it is one price telling.