The variety of new podcast launches mushroomed final 12 months in comparison with 2019, a download-tracking agency stated Wednesday, as listeners world wide tailored new habits throughout pandemic-induced lockdowns.
According to New York-based Chartable, a complete of 885,262 new podcasts had been launched worldwide in 2020, virtually triple the 318,517 new choices the 12 months earlier than.
During preliminary lockdowns in March and April, Chartable stated podcast downloads took a success as routines and commutes had been upended.
“However, all that listening returned quickly as people developed new routines for the lockdown/shelter-in-place era,” the agency stated in a blog posting.
About 30 p.c of recent podcasts solely have one or two episodes, with content material creators making an attempt out the medium.
But virtually one-quarter of “podcasts started in 2021 have already published more than 10 episodes,” Chartable stated.
“That adds up to more than 200,000 new podcasts with real staying power.”
Another noteworthy pattern was the fast progress in non-English-language podcasts, with just below half of the brand new programmes coming in different languages.
Hindi-language podcasts grew the quickest, with a 14-fold enhance, adopted by Chinese, Portuguese, Indonesian, and Spanish.
Educational podcasts (133,107) topped the genres on supply, forward of tradition and society (121,556) and humanities (94,360).
Apple’s personal podcast platform steadily misplaced floor when it comes to utilization, sliding from almost 42.7 p.c market share to 37.eight p.c as listeners elevated in non-US markets, the place Android telephones typically dominate.
At the identical time, Spotify, which has invested closely in podcasts, noticed its viewers share enhance steadily.
Advertisement income additionally rose, up 15 p.c over 2019, with 160 new advertisers turning to podcasts every week.
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