MediaTek outstripped Qualcomm to turn out to be the largest smartphone chipset vendor with 31-percent market share within the third quarter of 2020, in response to a report. The Taiwanese chipmaker noticed a powerful efficiency within the $100 – $250 (roughly Rs. 7,000 – Rs. 18,000) value bracket. It additionally obtained important progress in markets together with India and China that helped it tackle Qualcomm, that’s mentioned to nonetheless lead the marketplace for 5G chipsets. Among different components, MediaTek is believed to have leveraged the sluggish progress of Huawei because of the US sanctions to develop its market.
More than 100 million smartphones have been offered globally within the third quarter with MediaTek chipsets, Counterpoint reports. This helped the Hsinchu, Taiwan-headquartered firm develop its market share to 31 % from 26 % within the second quarter.
The progress of MediaTek put a dent on Qualcomm that dropped from the 31 % share reported for the second quarter to 29 % within the third quarter. However, the chipmaker that produces Snapdragon SoCs for cell gadgets emerged as the largest 5G chipset vendor with 39 % share the identical quarter, as per the analysis agency.
Qualcomm’s growth within the 5G phase got here from the launch of latest telephones supporting the next-generation networks. According to Counterpoint, the demand for 5G telephones doubled within the third quarter, with 17 % of all smartphones offered within the quarter supporting 5G connectivity. The development is more likely to proceed with one-third of all smartphones shipped within the fourth quarter are anticipated to have 5G help.
Earlier this 12 months, Qualcomm introduced 5G-supported chipsets together with Snapdragon 690, Snapdragon 750G, and Snapdragon 865 Plus which might be to date restricted to a handful of smartphone fashions. MediaTek, however, additionally expanded its chipset lineup throughout value segments and introduced its Dimensity vary of 5G chipsets to counter the San Diego-based competitor. Nevertheless, Counterpoint famous that Qualcomm nonetheless has an opportunity to regain its high place by taking up MediaTek within the fourth quarter.
Counterpoint Research Director Dale Gai acknowledged that the share of MediaTek chipsets on Xiaomi telephones had elevated by greater than thrice because the identical interval final 12 months. The firm additionally produced an inventory of inexpensive chipsets that grew to become the primary choice for a lot of handset makers to rapidly fill the hole left by Huawei’s absence, the analyst mentioned.
“MediaTek’s strong market share gain in Q3 2020 happened due to three reasons – strong performance in the mid-end smartphone price segment ($100 – $250) and emerging markets like LATAM and MEA, the US ban on Huawei and finally wins in leading OEMs like Samsung, Xiaomi, and Honor,” mentioned Gai.
The restrictions on Huawei that resulted in supply constraints for its HiSilicon chipsets additionally helped Qualcomm achieve some market share within the third quarter.
“Qualcomm and MediaTek have both reshuffled their portfolios, and consumer focus has played a key role here,” mentioned Counterpoint Research Analyst Ankit Malhotra.
The analyst additionally underlined that the world’s least expensive 5G machine, Realme V3, is powered by MediaTek.
Apart from MediaTek and Qualcomm, Samsung, Apple, and Huawei managed 12-percent market share every within the third quarter. While Huawei did not obtain any progress in the course of the quarter, Samsung’s share declined from the 16 % and Apple’s share grew from the 11 % reported for the second quarter.
Which is the bestselling Vivo smartphone in India? Why has Vivo not been making premium telephones? We interviewed Vivo’s director of brand name technique Nipun Marya to search out out, and to speak in regards to the firm’s technique in India going ahead. We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts or RSS, download the episode, or simply hit the play button beneath.