Maruti Suzuki Stops Production Of Alto 800, To Sell Remaining Units: Report

Maruti Suzuki India has discontinued the Alto 800, its entry-level mannequin, as reported by India Right this moment. The manufacturing of the hatchback has been stopped and the automaker is promoting a number of remaining models in inventory now. Within the 12 months 2016, the entry-level hatchback phase was roughly 15% of the full market measurement. The volumes have been round 4,50,000 models. Within the 12 months 2023, it got here right down to 7% which is round 2,50,000 models.

In line with a report in India Right this moment, making investments to improve the Alto 800 to adjust to the BS6 Section 2 norms, which is able to come into impact from April 1, is not going to be “financially viable” because of low volumes within the entry-level hatchback phase. With Alto 800 being discontinued, the Alto K10 will now function Maruti Suzuki’s entry-level mannequin with a worth vary of Rs 3.99 lakh to Rs 5.94 lakh (ex-showroom, New Delhi).   

Launched in India in 2000, the Alto 800 had a 796cc petrol engine, which displaces 48PS of most energy and 69Nm of peak torque. It additionally has a CNG possibility. Until 2010, the automaker had bought 1,800,000 models of the hatchback automotive. The Alto K10 entered the market in 2010. In line with India Right this moment, From 2010 until date, the carmaker bought 1,700,000 models of the Alto 800 and 950,000 models of the Alto K10. General, the volumes of the Alto model are round 4,450,000 models. 

Maruti Suzuki India’s Senior Govt Officer for Advertising and marketing and Gross sales, Shashank Srivastava instructed India Right this moment that the corporate has stopped the manufacturing of the Alto 800.

“What we now have noticed is that the entry-level hatchback phase, the place it (the Alto 800) operates, has been coming down through the years,” Srivastava mentioned, as quoted by India Right this moment. He added that the volumes declined as a result of the price of acquisition of autos on this phase went up considerably.

There are a number of causes answerable for the rise within the acquisition value of autos. Some causes embody: Enhance in materials value, an increase in street tax, registration tax, and different types of taxation and regulatory modifications. Whereas the price of acquisition of autos on this phase noticed a rise, the earnings degree of shoppers on this phase has not elevated proportionately, Srivastava famous.

“In different phrases, the affordability issue for the acquisition of autos on this phase has come down and that’s the reason why this phase has dropped when it comes to general volumes and likewise as a proportion of the general market,” he mentioned, as quoted by India Right this moment.

He additional mentioned, “The value sensitivity of this phase is extraordinarily excessive. So, when the affordability issue got here down, it impacted the demand on this phase way more than some other phase. Additionally, the shoppers have tilted in direction of the Alto K10 and, because of this, the volumes of the Alto 800 going ahead are anticipated to be comparatively smaller and, subsequently, we predict it is not going to be financially viable to make investments for modifications within the Alto 800 to satisfy the BS6 Section 2 norms,” as quoted by India Right this moment.



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