There’s normally a silver lining to every thing should you look laborious sufficient. And for Macklemore, it’s the truth that the pandemic has given him extra time to work on his golf sport.
The Grammy Award-winning rapper and musician has all the time been athletic, enjoying baseball, basketball, soccer and different sports activities rising up in Seattle. But it wasn’t till two years in the past that he took up golf, and now he’s hopelessly hooked.
That obsession has led him to create his personal assortment of golf apparel — Bogey Boys — that can launch on-line in the present day.
“I grew up playing sports, but not golf,” he stated from Pebble Beach in California, the place he’d simply completed 9 holes. “There was a little par three near where I lived in Seattle and I’d go out every once in a while, but I never played 18 holes or hit a driver.”
That modified in 2018. “One day after Thanksgiving, I was peer-pressured into going out and playing golf. My first tee shot I hit directly into a house.” But he persevered and later within the spherical, he used a 5 iron to hit out of a sand entice, “and I hit it pure. That feeling stuck with me and now I’m completely addicted.”
Although Macklemore nonetheless considers himself a newbie with quite a bit to be taught, he and teammate Alfonso Ribeiro, an actor finest recognized for taking part in Carlton Banks on “The Fresh Prince of Bel-Air,” received the Celebrity Challenge earlier than the AT&T Pebble Beach Pro-Am match earlier this month. He even beat Bill Murray — a talented golfer with an eight handicap — who was teamed with NFL participant Larry Fitzgerald, in addition to former Miss America Kira Ok. Dixon and actress Kathryn Newton.
“My team won,” Macklemore burdened. “Alfonso carried us, but I did hit a bunker shot on 18 that set him up for the winning par putt. So it was a team effort.”
That could also be true, however Macklemore’s three or extra rounds every week have helped him obtain an 11 handicap. Even so, for the rapper, that’s not ok. “I need to take more lessons,” he admitted.
In addition to enhancing his sport, Macklemore hopes to inject slightly shade and life into golf style as effectively with Bogey Boys. “The game is pretty stale in terms of clothing,” he stated. When he first took it up and visited professional retailers to top off, he stated he was “very underwhelmed with the options” that centered round black, navy or grey polos and light-colored khaki pants.
“There was no flair or originality and no opportunity to put together an outfit with any originality.”
This shouldn’t be Macklemore’s first foray in style — he was an envoy for Columbia Sportswear in 2017 and filmed a video for the mountain climbing model Mount Rainier — however that is his first try at creating his personal line. So he partnered with Ceremony of Roses, a branding and administration agency in Los Angeles, and labored with its design workforce to create the launch assortment.
He acknowledged that whereas he could also be a grasp at music, leaping into the style enterprise was an entire new world. “It’s not easy, and this is not a light undertaking,” he stated. The assortment is all minimize and sewn, which he discovered “takes a really long time” to execute correctly. “It’s not just buying Dockers, taking off the name and putting a Bogey Boys logo on it.”
But in the end, Macklemore stated it was well worth the effort. “I’m super excited with the way it turned out,” he stated. “The materials are great, the design is great and it feels great. If I play golf and I’m trash at it, at least I’ll be the prettiest guy on the course.”
Bogey Boys is respectful of the custom of the sport and its legacy of plaid pants, tartan windbreakers and tweed driving hats. His line pushes the envelope, providing polos with enjoyable, colourful graphics, pants in eye-catching plaids and brilliant solids, up to date outerwear, hats, socks and even the requisite golf towel. As he writes: “If I’m gonna be outside for five hours, better believe I’m going to shine. I want my pants to show just enough sock, my shirts to pop in the right way and my jackets to hang right.”
Retail costs for the gathering will vary from $35 for hats and $80 for polos to $120 for cardigans and $150 for jackets. It can be bought on the Bogey Boys’ e-commerce website.
Beyond creating Bogey Boys, Macklemore stated he’s spent the previous yr perfecting his sport and parenting his two daughters. “I’m just trying to stay balanced in this crazy time,” he stated. Since nobody is aware of when excursions will begin once more, he’s targeted extra on creating new music. “I had a lot of momentum going, and was finishing the last quarter of an album, but the pandemic put everything on pause. But I’m still trying to be creative.”