That similar 12 months, “Personality” grew to become nearly as massive a success, certifying Mr. Price as a bona fide rock ’n’ roll star. In 1962, he set out on his personal once more, beginning Double L Records with Harold Logan (who had additionally been a accomplice in his earlier label), with a roster that included a younger Wilson Pickett. Mr. Price and Mr. Logan opened a nightclub, the Turntable, on the previous web site of the celebrated jazz membership Birdland in Midtown Manhattan in 1968. Mr. Logan was murdered in 1969.
Mr. Price reached the Top 40 for the final time with a model of the usual “Misty” in 1963, however by that point his star within the music world was fading. He correctly dipped into different arenas, together with a partnership with Don King to assist promote Muhammad Ali’s “Rumble in the Jungle” in opposition to George Foreman in Kinshasa, Zaire, in 1974 and “Thrilla in Manila” in opposition to Joe Frazier within the Philippines the subsequent 12 months. Concurrently with the Zaire struggle, he helped promote a music competition with a lineup that included James Brown and B.B. King. He lived in Nigeria from 1979 to 1983.
Mr. Price is survived by his spouse, Jackie Battle; three daughters, Lori Price, D’Juana Price and December Thompson; two sons, Lloyd Price Jr. and Paris Thompson; a sister, Rose Moore; and a number of other grandchildren and great-grandchildren.
In the 1980s, Mr. Price invested in actual property — he backed the development of houses within the Bronx — and ran a limousine firm. By 2007, on the age of 74, he was speaking up his Miss Clawdy line of sweet-potato merchandise to The Wall Street Journal. “It’s going to do things,” he mentioned. “It’s going to bring attention back to the sweet potato.” His firm additionally bought natural cereals and vitality bars.
There was all the time music within the background. Mr. Price helped manage oldies excursions, on which he shared the invoice with different early rhythm-and-blues acts like Little Richard and Ben E. King, all through the ’90s and into the 21st century.
Mr. Price launched his final album, “This Is Rock and Roll,” in 2017. He printed an autobiography, “Lawdy Miss Clawdy: The True King of the 50’s,” written with William E. Waller, in 2009, and a set of essays, provocatively titled “sumdumhonky,” in 2015.
Peter Keepnews contributed reporting.