Lenovo has introduced that the corporate will open 100 new Lenovo Exclusive Stores (LES) in fiscal yeat 2021-22 in India. The firm lately opened its 400th LES in Bengaluru as a part of its effort to proceed offline retail growth in the course of the pandemic.
Lenovo at present has 4 premium shops, two in Bengaluru, and one in Mumbai and Lucknow every. These premium shops are constructed on the “Stay and Play” mannequin emphasizing enhancing buyer looking expertise within the retailer with devoted customer support on a necessity
Lenovo has launched an Offline to Online (O2O) mannequin enabling prospects to finish their buy on Lenovo.com if the product just isn’t in inventory within the shops. As per a Q3 FY 2021 examine by InMOBI, Lenovo Exclusive Stores ranked the very best with a 71% buyer satisfaction rating forward of Dell and HP.
Commenting on the launch, Mr. Rahul Agarwal, MD, and CEO, Lenovo India, mentioned, “With the buyer enterprise rising at a speedy tempo of 45% YoY in Lenovo in FY 2021, it was crucial to proceed our offline retail growth to succeed in prospects to cater to their Learn From Home and Work From Home wants. We are delighted to share that in FY 2021, we opened 100 LES, and with our 400th LES in Bengaluru, our offline footprint has reached 10,000 and our income contribution for the buyer enterprise is round 18 – 20%. We look ahead to including one other 100 LES in our offline retail enterprise within the coming monetary yr and take the premium consumer expertise of our 400th LES to a number of extra shops.”
This growth plan of 100 extra LES consists of the metros or Tier 1 cities additionally the tier 2 and three cities throughout India.