Lamborghini’s fast sellout of its new $600,000 hybrid supercar is proof that rich automotive consumers are nonetheless spending, in line with the CEO.
Lamborghini already has a ready record and two years value of orders for the Revuelto, its first ever plug-in hybrid that was launched final month, CEO Stephan Winkelmann advised CNBC. The orders come regardless of the worldwide turmoil in monetary markets and banking techniques in current months.
“The resilience of our prospects, with all the pieces that’s taking place within the final 24 months is unbelievable,” Winkelmann mentioned. “We do not see any slowdown so as consumption for purchasing automobiles like ours.”
The frenzy of orders for the Revuelto and different supercars highlights the continued power of the rich client regardless of slowdowns in different segments of the patron financial system. The share worth of Ferrari is up 27% this 12 months on the again of continued demand for trophy automobiles, particularly within the U.S.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
Ferrari, Bentley, Rolls Royce and different prime manufacturers reported report gross sales and manufacturing final 12 months.
Lamborghini produced a report 9,233 autos worldwide final 12 months, up 10% over 2021. Winkelmann mentioned it is too early to forecast 2023 manufacturing, but when orders proceed as they’ve within the first quarter the corporate can match or exceed final 12 months’s report.
The large query for supercar makers like Lamborghini is find out how to outline their manufacturers within the age of electrification. Prized for his or her highly effective, thundering engines, supercar makers are working to develop silent, high-performance EVs which can be distinct sufficient from Tesla and different manufacturers to command increased premiums.
Each Lamborghini mannequin launched after the Revuelto might be a hybrid, with plug-in variations of the Urus SUV and Huracan sportscar anticipated within the coming years. Lamborghini plans to launch its first absolutely electrical mannequin someday in 2028 or 2029.
With the Revuelto, Lamborghini utilized the most effective of each worlds, pairing three electrical motors with a brand new 6.5-liter, naturally aspirated V12 engine for a mixed 1,001 horsepower. It has a prime velocity of over 217 miles per hour and may do 0 to 62 mph in underneath 2.5 seconds.
With hybridization, the Revuelto is 30% extra gasoline environment friendly.
Automotive collectors say a part of the enchantment of the Revuelto is proudly owning one of many final generations of V12 supercars to be bought and constructed.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
“The staff labored onerous on this automotive for years,” Winkelmann mentioned. “The reception of the purchasers is constructive in two methods, as a result of on one hand aspect they acknowledge it is a true Lamborghini. And on the opposite aspect there isn’t any worry about having a hybridized automotive.”
Winkelmann mentioned the Revuelto is more likely to promote as nicely or higher than its top-of-the-line Aventador mannequin, which the Revuelto replaces. Lamborghini bought over 11,000 Aventadors over its decade-plus life. He mentioned demand from the U.S. â Lamborghini’s largest market â has been particularly sturdy.
The China market, nonetheless, stays an unknown for the reason that nation simply reopened from lockdown, Winkelmann mentioned, including that demand in South Korea “exploded” final 12 months. Central Europe and Australia had been additionally sturdy, he mentioned.
“Within the U.S., California, Florida, Texas and the Northeast are at all times good for constructive surprises,” he mentioned.
Manufacturing of the Revuelto will begin within the second half of 2023, with the primary automobiles delivered to the U.S. within the fourth quarter.
“After which subsequent 12 months, we go full velocity and we are going to see how the market is transferring,” Winklemann mentioned.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini