Stephen Larson, a lawyer for the Dick Van Dam Dairy, described the photographs as staged or are taken out of context. Earlier this month, a choose dismissed a lawsuit towards the farm filed by one other animal rights group, saying it lacked standing. “The accusation that they mistreated their cows is something that cuts the Van Dam family very deeply, because the truth is that they have always, for generations, cared about and cared for all of their cows,” Mr. Larson mentioned.
Dairy business specialists and farmers who’ve considered the footage expressed revulsion and mentioned the abuses depicted weren’t the norm. “These videos make every dairy farmer and veterinarian sick to their stomach because we know the vast majority of farmers would never do such things to their cows,” mentioned Dr. Carie Telgen, president of the American Association of Bovine Practitioners.
The effort to show Americans towards dairy is gaining traction at a time when lots of the nation’s farms are struggling to show a revenue. Milk consumption has dropped by 40 p.c since 1975, a pattern that’s accelerating as extra individuals embrace oat and almond milk. Over the previous decade, 20,000 dairy farms have gone out of enterprise, representing a 30 p.c decline, in response to the Department of Agriculture. And the coronavirus pandemic has compelled some producers to dump unsold milk down the drain as demand from faculty lunch applications and eating places dried up.
During his Academy Awards speech final February for finest actor, Joaquin Phoenix drew rousing applause when he urged viewers to reject dairy merchandise.
“We feel entitled to artificially inseminate a cow and when she gives birth we steal her baby, even though her cries of anguish are unmistakable,” he mentioned, his voice cracking with emotion. “And then we take her milk that’s intended for the calf and we put it in our coffee and cereal.”
The National Milk Producers Federation, which represents many of the nation’s dairy 35,000 dairy farmers, has been making an attempt to go off the souring public sentiment by selling higher animal welfare amongst its members. That means encouraging extra frequent veterinarian farm visits, requiring low-wage staff to endure common coaching on humane cow dealing with, and the phasing out of tail docking — the once-ubiquitous apply of eradicating a cow’s tail.
“I don’t think you’ll find farmers out there who are not trying their best to enhance the care and welfare of their animals,” mentioned Emily Yeiser Stepp, who runs the federation’s 12-year-old animal care initiative. “That said, we can’t be tone-deaf to consumers’ values. We have to do better, and give them a reason to stay in the dairy aisle.”