An advocacy group on Thursday referred to as on Facebook Chief Executive Officer Mark Zuckerberg to not create a model of photo-sharing app Instagram for youngsters who’re underneath 13, as it could put them at “great risk.”
The letter to Zuckerberg from the Campaign for a Commercial-Free Childhood (CCFC) comes at a time the world’s largest social community has been criticised for amplifying misinformation globally throughout its platforms, whereas additionally exposing kids to inappropriate materials.
Facebook didn’t instantly reply to a Reuters request for remark.
Instagram exploits kids’ worry of lacking out as they consistently examine their units searching for approval and importing photos, CCFC stated, including that the platform’s steady give attention to look and self-presentation could be a problem to adolescents’ privateness and wellbeing.
“While collecting valuable family data and cultivating a new generation of Instagram users may be good for Facebook’s bottom line, it will likely increase the use of Instagram by young children who are particularly vulnerable to the platform’s manipulative and exploitative features,” the letter stated.
CCFC is a non-profit organisation that believes that child-targeted advertising and marketing, together with the extreme display screen time it encourages, will harm youngsters’ wholesome improvement, and is devoted to ending advertising and marketing to kids.
© Thomson Reuters 2021
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