It’s been awhile since we’ve really seen the strutting, preening, over-the-top trend present that’s an awards season crimson carpet. After all, even earlier than the pandemic hit, there was some rethinking occurring, as feminine performers particularly began demanding to not be merely lowered to what they wore. So when the Grammy powers that be introduced they have been going to determine how one can carry the entire shebang again — nicely, it was not totally clear what that will imply.
At least till the E! hosts offered the reply. “Drama!” shrieked Brad Goreski. “Epic!” stated Lilly Singh. “A traffic jam of glam!” stated Guiliana Rancic.
Exclamation factors apart, they weren’t that far off. The first quasi-live mega-awards crimson carpet since Covid-19 started was like a trend primal scream. It was additionally sort of enjoyable. Who needs restraint once we’ve all been constrained? Doja Cat summed it up when she confirmed off a Roberto Cavalli robe that concerned a leather-based bike jacket unzipped to the waist after which by some means spliced right into a showgirl skirt of neon inexperienced and black feathers.
“I like something that’s kind of out there,” she stated in her crimson carpet interview. “I feel like I’ve been kind of toned down before this.”
“Toned-down” was not a phrase anybody would have used (BTS in hip monochrome Louis Vuitton suiting apart). Phoebe Bridgers got here as a bejeweled Thom Browne skeleton, with a full set of bones embroidered on a black robe. Noah Cyrus was a strolling tower of whipped cream in exploding ivory Schiaparelli couture. Cynthia Erivo did her finest imitation of liquid mercury in Vuitton sequins. Dua Lipa was a crystal Versace butterflyMegan Thee Stallion channeled a huge neon orange supernova in a strapless Dolce & Gabbana column with a steroid-fueled bow on the again, full with prepare.
“I wanted to look like a Grammy,” she stated, of the costume. “I manifested this.”
She wasn’t the one one. Suddenly, costumes that after might need provoked eye rolls and cynicism appeared like a brave refusal to let the final 12 months win. And the crimson carpet, which was more and more dismissed as a mere advertising and marketing software, has an entire new position.