Flipkart has launched a brand new 2GUD Local function that appears to deliver widespread offline retailers and procuring malls on-line, for patrons throughout India. The 2GUD Local expertise is now out there on Flipkart’s refurbished items platform, 2GUD. The new 2GUD Local expertise will showcase single model and multi-brand shops via long-format movies coupled with partaking narratives on the app. 2GUD Local’s first digital occasion is with KLM Fashion Mall in Bengaluru, and it’s scheduled to kick off at 4pm (IST) at present.
2GUD Local will assist offline shops, manufacturers, and procuring locations to create a digital footprint by serving to them with cataloguing help, client fulfilment, promoting, and advertising and marketing, Flipkart says. The 2GUD app will host the primary 2GUD Local expertise at present with KLM Fashion Mall in Bengaluru, whereby prospects will get an opportunity to buy sarees ranging from Rs. 399. The in-store expertise shall be supplied on-line via long-format movies shot inside retailer premises by influencers, coupled with partaking narratives and conversations. The first 2GUD Local occasion will start at 4pm (IST) on Friday.
2GUD Local basically lets shoppers store from widespread native shops nearly. Flipkart says that it’s going to present KLM Fashion Mall and different future companions with an extra channel for gross sales in addition to entry to new geographies for client acquisition. KLM Fashion Mall was awarded the ‘Affordable Store of the Year’ by Times Icon and is thought to supply value-driven gives all year long. 2GUD Local first occasion with KLM Fasshion Mall shall be held via the 2GUD app and cell web site.
Flipkart had introduced the launch of social commerce on the 2GUD app in July. The new function permits prospects to expertise uninterrupted video procuring by following digital influencers and maintaining a tab on the most recent style developments, gadget opinions, magnificence ideas, and extra. This new video feed is populated by a number of influencers hand-picked by Flipkart throughout totally different classes and matters. 2GUD claims to cowl greater than 600 product segments and supply each new and refurbished merchandise.
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