With the brand new function, you’ll have the choice to cover like counts on all posts in your feed. Also, you’ll have the choice to cover like counts by yourself posts, so others can’t see what number of likes your posts get. “This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get,” it mentioned.
You can select to cover like counts earlier than sharing a submit. Also, you’ll be able to flip this setting on or off, even after the submit goes stay. These options might be accessible within the subsequent few weeks.
“We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice,” mentioned Instagram in an announcement to the media.