Two years in the past, a pair of hip-hop luminaries, DJ Khaled and Tyler, the Creator, confronted off on the Billboard album chart, hawking not simply music but in addition T-shirts, lawn signs and energy drinks.
The contest between them — Tyler received, Khaled got here in second — stirred up long-simmering frustrations within the trade over using retail bundles to extend music gross sales and goose artists’ chart positions. The fallout from that chart battle, and others prefer it, led to Billboard tightening its rules late last year.
This week, with bundling largely banished to the dustbin of trade gross sales gimmicks — a really crowded dustbin — DJ Khaled took No. 1 along with his newest launch, “Khaled Khaled,” which had the equal of 93,000 gross sales within the United States, together with 107 million streams and 14,000 copies offered as an entire bundle, based on MRC Data. It is DJ Khaled’s third time at No. 1.
The album, titled after the star’s full identify, is a textbook instance of DJ Khaled’s type: hyper-pumped affirmations of glory and humility (“Thankful” is the primary observe, to not be confused with “Grateful” a pair albums in the past), delivered with a deep bench of visitor stars — this one options Drake, Megan Thee Stallion, Lil Wayne, Nas, Justin Bieber, Justin Timberlake, Post Malone, Jay-Z and greater than a dozen others. In addition to DJ Khaled, the album’s credited govt producers embrace his two younger sons, Asahd and Aalam.
Also this week, “A Gangsta’s Pain” by the Memphis rapper Moneybagg Yo fell to No. 2 in its second week out. Morgan Wallen’s “Dangerous: The Double Album” holds at No. 3; Bieber’s “Justice” is in fourth place; and “Slime Language 2,” the mission led by the rapper Young Thug, is No. 5.