On Thursday, Mr. Cooney posted the video on Twitter, framing it as a “special message” for his opponent.
Mr. Christie responded by telling NJ Advance Media that he had been hoodwinked, and he tweeted concerning the incident, emphasizing that he was on Cameo for the good thing about a New Jersey-based charity.
“Shame on @CooneyforMT,” he mentioned in his tweet, stating his assist for Mr. Gianforte. (With 5 days to go, the Montana governor’s race is tight; in a poll released on Wednesday, Mr. Cooney and Mr. Gianforte had been tied.)
The thought to prank Mr. Christie originated with Mr. Cooney’s marketing campaign supervisor, Brad Elkins, who noticed the previous governor on Cameo. The transfer was meant to emphasise a message that Mr. Cooney’s marketing campaign has been pushing: that Mr. Gianforte — who was born in California and spent his early maturity in New Jersey — is an outsider, with outsider values.
“It’s been a fun day,” mentioned Matt Fidel, a marketing campaign spokesman.
Other Trump associates have been prone to pranks just like the one organized by Mr. Cooney’s employees. In the final a number of months, Rob Flaherty, the digital director of Joseph R. Biden Jr.’s presidential marketing campaign, has commissioned Cameo movies from considered one of Mr. Trump’s former marketing campaign managers, Corey Lewandowski, and Sebastian Gorka, a former White House adviser, in addition to the president’s longtime good friend Roger Stone.
Each video was made to pump up “Joey” (Mr. Biden) earlier than his debates with Mr. Trump.
Mr. Flaherty tweeted the first clip, from Mr. Lewandowski, on Sept. 29; the one from Mr. Gorka, on Oct. 15; and the final one, from Mr. Stone, on Oct. 22. (The second debate was canceled after a disagreement over Covid-19 security protocols.)