As the world went underneath lockdown because of the coronavirus pandemic, it’s evident that shopper behaviour has gone by a paradigm shift. Owing to that, it has posed new challenges for manufacturers who’re all the time eager to faucet customers with their altering behaviour.

In order to know the methods devised by prime manufacturers to deal with the challenges of this international pandemic and look past, the Indian Society of Advertisers (ISA) in affiliation with Free Press Journal (FPJ) and ABP Network is organising a webinar ‘Brands and Consumers: 2021 and Beyond’.

This might be a two-part distinctive webinar sequence and might be addressed by one of the best advertising and marketing minds from throughout industries. The first session is slated for February 24 and it’ll concentrate on manufacturing, whereas the second session might be held on March three and can concentrate on providers.

Sunil Kataria, ISA Chairman stress on the truth that after COVID-19 induced lockdown it is very important overview shopper behaviour. “The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It’s the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term,” Sunil Kataria said.

“Over the years, ISA has been organising knowledge seminars and webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2 part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors,” Sunil Kataria added.

“This session will be significant to all advertisers and marketers who want to strategise the future course of actions for their brands,” Abhishek Karnani, Director, The Free Press Journal mentioned.

The session on ‘manufacturing’, which is to happen on February 24, will be moderated by Sunil Kataria, ISA Chairman and CEO – India & SAARC, Godrej Consumer Products Limited. He will be in conversation with Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager – Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO – Watches and Wearables Division, Titan Company Limited.

The second session, which is to take place on March 3, on ‘services’ will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director – Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

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