In the lead as much as the long-lasting Pink Test, the McGrath Foundation is looking on Australia to assist maintain the ‘pink’ within the Pink Test by shopping for digital Pink seats to assist elevate $1 million to fund McGrath Breast Care Nurses. Unveiled on Tuesday, the digital Pink Seats marketing campaign has been developed in response to a diminished crowd on the SCG. Cricket Australia (CA), in an official launch, mentioned that by buying digital Pink Seats, folks proper throughout Australia can become involved within the Pink Test irrespective of the place they’re, “either at the ground or watching from home.”
“With breast cancer now the most commonly diagnosed cancer in Australia1, every virtual Pink Seat sold will help the McGrath Foundation towards the goal of funding seven McGrath Breast Care Nurses, who will support 700 Australian families going through breast cancer,” Cricket Australia mentioned.
Glenn McGrath, co-founder and president of McGrath Foundation, is asking folks from throughout Australia to indicate their assist for folks with breast most cancers by shopping for digital Pink Seats.
“The Pink Test has become a national phenomenon and we always look forward to seeing people pinking up with our bandanas to help bathe the SCG in pink as a symbolic show of support for those experiencing breast cancer and raising much-needed funds for the McGrath Foundation. But the reality is the Pink Test will look a little bit different this year. There will be less people in the crowd and sadly, we won’t have our much-loved volunteers on the ground collecting donations,” McGrath mentioned in an announcement.
“We’re hoping people will buy their virtual Pink Seats to show their support because pink is more than just a colour — it’s the energy, the hope and the support that comes from going pink that makes a difference to people with breast cancer. By buying virtual Pink Seats, not only will you be helping to keep the ‘pink’ in the Pink Test, you’ll also be showing your support for those families experiencing breast cancer. It’s a simple, easy way everyone can get involved, whether they’re at the SCG or watching from home,” he added.
Recognised as one of many largest charitable sporting occasions on the planet over the past 13 years, the Pink Test partnership between the McGrath Foundation, Cricket Australia and the SCG Trust symbolises one of the best within the sport coming collectively to make a distinction to these dwelling with breast most cancers.
Holly Masters, McGrath Foundation CEO, reiterated the essential work of McGrath Breast Care Nurses and why the Pink Test stays a essential fundraising alternative for the McGrath Foundation.
“Many people don’t realise it costs us over $14 million per year to fund our network of 154 McGrath Breast Care Nurses, so the money raised from the Pink Test is integral to help us keep providing support to those 55 Australians diagnosed with breast cancer every day. Our McGrath Breast Care Nurses have continued to play a vital role in supporting families experiencing breast cancer in this last year, particularly as they help patients navigate the additional challenges of COVID-19,” she mentioned.
“We are so grateful for the continued support of the cricket community, Cricket Australia and the SCG and we hope everyone will get involved and help keep the ‘pink’ in the Pink Test by buying their virtual Pink Seats from pinktest.com.au,” Holly added.
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