Ace Turtle opens denim brand Lee’s flagship store in BLR – ET Retail

New Delhi: Omnichannel enablement platform, Ace Turtle has launched a flagship retailer of the American denim model Lee in Bengaluru.

Unfold throughout an space of 4,200 sq. ft, that is Lee’s largest retailer within the nation. Outfitted with state-of-the-art technology, the shop options digital shelf talkers, sensible mirror for personalised suggestions, and customization sections.

Ace Turtle grew to become the official licensee for Lee in India in 2021 after getting into right into a definitive settlement with world lifestyle apparel firm, Kontoor Brands.

Commenting on the launch, Nitin Chhabra, CEO, Ace Turtle stated, “Since getting into right into a partnership with Kontoor Manufacturers, Ace Turtle has been in a position to leverage its in depth suite of technology-powered retail options to develop the worldwide apparel brand‘s market in India.”

He added that the opening of the flagship retailer is an indicator of the corporate’s confidence within the Indian market. Ace Turtle goals to boost Lee’s recognition by increasing the model in tier 2 cities, and past.

The omnichannel enablement platform already runs about 40 unique model retailers of Lee within the nation. Commenting on enlargement plans, Chhabra stated that the retailer goals to double the depend by opening 40 new shops this 12 months.

Declining to share income numbers, he stated that Lee in India is recording 100 per cent year-on-year progress on the again of Ace Turtle’s vertical commerce mannequin, the place the corporate is leveraging knowledge in design and manufacturing, due to this fact interlinking the complete provide chain and the front-end shopper behaviour.

The denim market in India is rising at a CAGR of 8 to 9 per cent. As per business estimates, the market worth is projected to rise to greater than Rs 90,000 crore by 2028.

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